ARE YOU READY
to spruce up your email marketing efforts?
At its most basic level, email marketing is the use of email to promote your business. Most businesses will use it to help cultivate relationships with potential customers, keep current customers informed and updated on your brand, build loyalty through offering coupons, and more! Email marketing is the digital form of direct marketing, very much like marketing through snail mail for traditional marketing. The biggest difference is email marketing is much more efficient for your wallet and the environment – it’s totally paperless!
Businesses use email marketing to help build trust with customers over time to turn them into repeat customers. It is also one of the most effective ways to keep your current customers informed about sales and/or promotions you are running.
The reality is, all businesses should be doing at least some form of email marketing, but why should you:
- Consumers prefer email
- It’s convenient – most of your customers have access to their email right from their smartphone (which is usually in their hand for one reason or another)
- It’s personal – you can personalize all the content based on the subscriber preferences/buying patterns
- It’s instant – consumers like the ability to get information about exclusive offers and last-minute deals
- Email helps you reach more mobile consumers
- 48% of emails are opened on mobile devices
- Only 11% of email templates are optimized for mobile
- 68% of mobile users delete emails that aren’t optimized
- 64% of decision makers read their emails on mobile
- A couple of things to keep in mind when creating your emails
- Keep it simple – use a clean and simple email design that translates well to a smaller screen
- Limit your images – although images are a great way to engage your audience, having too many can take a very long time to load and larger ones may not be optimized for mobile causing excessive scrolling to see the whole thing
- Optimize your text – as important as images are, your text is equally important
- Use CTA buttons – when it comes to your email call-to-action, use a button instead of a link
- Businesses achieve high email marketing ROI
- Consumers who receive email marketing spend 83% more when shopping
- There orders are 44% larger
- They order 28% more often
- Average return on email marketing investment: $44.25 for every dollar spent
- How does it provide value for business owners
- A proper email marketing strategy can increase company revenue
- Email drives more traffic to your company website
- Email marketing can improve sales conversions
- Email helps you improve brand awareness
- Email integrates well with pretty much every other tactic you’re implementing