Digital Content Marketing

ARE YOU READY

to admit that content is king?

Have you ever heard the phrase, “content is king”? This is a popular saying among marketing professionals who understand the value of a digital content strategy as part of their overall marketing strategy.

A content strategy refers to the development and management of any tangible media (written, visual, downloadable… anything you can think of, can be included in your strategy) that is created to help promote your business. Your content strategy is the piece of your marketing plan that brings it all together and continuously demonstrates who you are and the expertise/knowledge you bring to your industry.

Before actually developing a content strategy, there are a couple of questions that you should do your best answering (if you need help with this, schedule a call with a member of our team today):

Who are you creating content for?
What is the problem it is going to solve for that audience?
What makes you unique in your specific industry?
What content format makes the most sense to focus on?
Where will you publish your content to get the most amount of readers?

DID YOU KNOW?

According to Curata, 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality.

After you have answered the above questions, it is time to start thinking about the different topics that your content is going to cover. There is no right or wrong way to brainstorm categories of topics. That being said, there are a couple of things that you will always want to keep in mind during and after this brainstorming session:

Identify your audience’s needs and challenges
Complete in-depth keyword research
Make sure you always know what is currently trending in your industry
Always try and find ways that you can provide value over the competition

WHAT'S INCLUDED

in your Digital Content Marketing strategy?

AUDIT

A full and comprehensive audit will be conducted and will include your current strategies and in-depth competitor analysis.

RESEARCH

To ensure the right custom strategy is built and tactics are used, industry specific research is required and always completed.

DEVELOPMENT

We employ only the best custom design, development and implementation tactics to give you more than what you’re looking for.

TESTING

All projects are vigorously tested to ensure everything is working properly prior to launch.

LAUNCH

Our custom launch protocols will take the stress out of launch day so you can put that energy into something more productive.

TRAINING

All strategies include training. We will never leave you until you have a full understanding of what you’ve gotten, how to use it and how to update it.

ANALYTICS

Without data there is no way of knowing the success of a project. We make sure you are always in the know to help gauge success.

MANAGEMENT

You will always be in the best hands with our team of project managers. Available almost 24/7 to answer your questions and ease your mind.

MAINTENANCE

Do you want to maintain your project after launch? We can do it for you so you can focus on your business.