Email Marketing


to spruce up your email marketing efforts?

At its most basic level, email marketing is the use of email to promote your business.  Most businesses will use it to help cultivate relationships with potential customers, keep current customers informed and updated on your brand, build loyalty through offering coupons, and more!  Email marketing is the digital form of direct marketing, very much like marketing through snail mail for traditional marketing.  The biggest difference is email marketing is much more efficient for your wallet and the environment – it’s totally paperless!

Businesses use email marketing to help build trust with customers over time to turn them into repeat customers.  It is also one of the most effective ways to keep your current customers informed about sales and/or promotions you are running.

The reality is, all businesses should be doing at least some form of email marketing, but why should you:

  1. Consumers prefer email
  • It’s convenient – most of your customers have access to their email right from their smartphone (which is usually in their hand for one reason or another)
  • It’s personal – you can personalize all the content based on the subscriber preferences/buying patterns
  • It’s instant – consumers like the ability to get information about exclusive offers and last-minute deals
  1. Email helps you reach more mobile consumers
  • 48% of emails are opened on mobile devices
  • Only 11% of email templates are optimized for mobile
  • 68% of mobile users delete emails that aren’t optimized
  • 64% of decision makers read their emails on mobile
  1. A couple of things to keep in mind when creating your emails
  • Keep it simple – use a clean and simple email design that translates well to a smaller screen
  • Limit your images – although images are a great way to engage your audience, having too many can take a very long time to load and larger ones may not be optimized for mobile causing excessive scrolling to see the whole thing
  • Optimize your text – as important as images are, your text is equally important
  • Use CTA buttons – when it comes to your email call-to-action, use a button instead of a link
  1. Businesses achieve high email marketing ROI
  • Consumers who receive email marketing spend 83% more when shopping
    • There orders are 44% larger
    • They order 28% more often
  • Average return on email marketing investment: $44.25 for every dollar spent
  1. How does it provide value for business owners
  • A proper email marketing strategy can increase company revenue
  • Email drives more traffic to your company website
  • Email marketing can improve sales conversions
  • Email helps you improve brand awareness
  1. Email integrates well with pretty much every other tactic you’re implementing


in your Email Marketing strategy?


A full and comprehensive audit will be conducted and will include your current strategies and in-depth competitor analysis.


To ensure the right custom strategy is built and tactics are used, industry specific research is required and always completed.


We employ only the best custom design, development and implementation tactics to give you more than what you’re looking for.


All projects are vigorously tested to ensure everything is working properly prior to launch.


Our custom launch protocols will take the stress out of launch day so you can put that energy into something more productive.


All strategies include training. We will never leave you until you have a full understanding of what you’ve gotten, how to use it and how to update it.


Without data there is no way of knowing the success of a project. We make sure you are always in the know to help gauge success.


You will always be in the best hands with our team of project managers. Available almost 24/7 to answer your questions and ease your mind.


Do you want to maintain your project after launch? We can do it for you so you can focus on your business.

Ready to take your email strategy to the next level?