to increase repeat visitors to your site?

Many of you are probably sitting there reading this and trying to figure out what we are talking about when we say “remarketing”.  In the simplest terms, it involves targeting customers who have already viewed something on your website or demonstrated an interest in your products/services or brands.  It offers the ability to re-engage customers who might have been browsing pages on your site but did not follow through with a conversion (complete a contact form, complete a purchase, follow you on social media, filled out a survey, etc.).  It is important to note that 70-96% of users visit a website only to leave without taking any sort of action.

Armed with that information, a remarketing program will allow you to track certain pages on your website in order to identify customers who visited but didn’t convert.  For example, many brands will track their shopping cart pages, so they can target those who abandon their shopping carts.  After the targets have been identified, you can display specialized ads that promote the products/services they already viewed making these ads personalized to each visitor.

Like all digital strategies, there are a couple different types of remarketing. These include:

  • Ad displays for people who have visited your site – one of the most common forms of remarketing includes ad displays for people who have already visited your site. These ads can appear in two main types of platforms – Search (Google) and Social Media (Facebook)
  • Email remarketing – since the people who open your emails already demonstrate their interest in what you have to offer, using email remarketing helps you keep your brand on their mind
  • Remarketing list search ads – in addition to displaying ads on other websites throughout the web for remarketing targets, you can also display ads on search engines themselves
  • Search retargeting – with this form you can find customers who have searched for terms and looked at products that are like your own offerings, these people have not necessarily visited your website yet
  • Video remarketing – through Google you can also display ads to people on YouTube. People who have visited your channel or your videos can be retargeted through ads while they browse elsewhere on the Google display network.


in your Remarketing strategy?


A full and comprehensive audit will be conducted and will include your current strategies and in-depth competitor analysis.


To ensure the right custom strategy is built and tactics are used, industry specific research is required and always completed.


We employ only the best custom design, development and implementation tactics to give you more than what you’re looking for.


All projects are vigorously tested to ensure everything is working properly prior to launch.


Our custom launch protocols will take the stress out of launch day so you can put that energy into something more productive.


All strategies include training. We will never leave you until you have a full understanding of what you’ve gotten, how to use it and how to update it.


Without data there is no way of knowing the success of a project. We make sure you are always in the know to help gauge success.


You will always be in the best hands with our team of project managers. Available almost 24/7 to answer your questions and ease your mind.


Do you want to maintain your project after launch? We can do it for you so you can focus on your business.

Don't know which remarketing strategy is right for your business...