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At its core, influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who create high-impact conversations with your customers through a dedicated social following and are viewed as experts within their niche. This type of marketing strategy works because of the high amount of trust influencers have built up with their following. Influencer Marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing and social media through powerful and relevant relationship-based communication.
Obviously, the value of influence over customers is not a new concept in marketing, but as online customer conversations continue to evolve, influencers will continue to play a critical role in deciphering online clutter while creating relevant dialogue with your customers about your brand.
Utilizing an inbound approach to influencer marketing has many benefits, including: driving awareness, cultivating an audience and building a library of owned media over time. An effective influencer marketing program will help generate positive results for your inbound marketing efforts.
In a highly social web, information travels like waves – and influencers are the wavemakers. They have the following, trust and influence to guide an audience toward loving, listening or leaving brands. You may be asking yourself, how is this different from public relations? In a nutshell, influencer marketing does not revolve around “paid shills” or celebrity endorsements. It’s about unique, honest, legitimate relationships between customer, brand and influencer.