According to SmartInsights, only 34% of businesses have gone through some form of a digital transformation. Are you part of the other 64%? Are you still running your business using the same analog processes you came up with when you first opened your doors? We are here to tell you there is another way, you can now rest easy because all of those processes can be digitized to make your life easier. You can go through a complete (or even partial) digital transformation and operational process update and almost instantly start efficiently running your day-to-day operations. Have we peaked your interest? Continue reading to learn more…
WHAT IS DIGITAL TRANSFORMATION?
It is the process of using digital technologies to create or update business processes, culture, and customer experiences while meeting business and market requirements. Simply put, the reimagining of your day-to-day operations in the digital age is considered digital transformation.
For small businesses just getting started, it is counter productive to set up your business processes and then digitize them later. Luckily, you have the ability to future-proof your organization from the start. Building a modern day business on stickies and handwritten ledgers (or even Microsoft excel) just isn’t sustainable in the long run. Thinking, planning, and building digitally from the beginning allows your business to be flexible and ready to grow.
WHAT ARE THE BENEFITS OF DIGITAL TRANSFORMATION?
All businesses (no matter the size) should embrace digital transformation in order to remain relevant in an era where technology rules all – not just in terms of customer experience/expectations, but also the expectations of your staff. Here are a couple benefits of going through this process:
- Create a more positive user experience.
- Develop data-driven insights.
- Encourage collaboration across different departments.
- Increase agility and innovation among departments.
- Build and foster a digital culture fueled by innovation.
- Consolidate processes and operations.
- Build efficient sales funnels with automated touch points.