Search Engine Optimization (SEO)


to improve your organic search ranking

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of free (organic), editorial or natural results returned by a search engine. SEO is important not only for getting high-quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility. Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and give them more information about your website.

It is a long-term strategy that if done correctly, can help drastically improve the traffic to your website, without having to spend a significant amount of money on paid advertising.

Two of the main factors that can impact your SEO are:

  • On-Page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized. Some of the most important on-page SEO tips to keep in mind are:
  • Having optimized titles and descriptions
  • Proper URL Structures
  • User-friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text Formatting (use of bold, italics, etc)
  • Properly optimized H1 tag and other headings
  • Image optimization (image size, proper image names, use of ALT text)
  • User-friendly 404 pages
  • Fast loading pages
  • Mobile-Friendly pages
  • High-quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to ‘bad’ sites)


Your competitors are using SEO to grow – if they are doing it, why aren’t you?

  • Off-Page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. This can include:
  • Link building
  • Social media marketing
  • Brand mentions

The advantages of building an effective SEO program far outweigh the disadvantages.  Some of these advantages include:

  1. There are people searching for your products or services on search engines – there are over 2 billion people online. 93% of online activities start on a search engine.
  2. SEO pulls-in quality traffic and is more likely to convert – the people who come to your site are researching the problem that you solve
  3. Top SEO rankings provides 24/7 promotion
  4. SEO is a long-term strategy – it can take 6-12 months to see optimal rankings. For as long as it can take to move up the rankings, it can take just as long to move down
  5. SEO receives 90% more clicks than PPC
  6. SEO integrates all your online marketing activities
  7. SEO is mobile


in your Search Engine Optimization strategy?


A full and comprehensive audit will be conducted and will include your current strategies and in-depth competitor analysis.


To ensure the right custom strategy is built and tactics are used, industry specific research is required and always completed.


We employ only the best custom design, development and implementation tactics to give you more than what you’re looking for.


All projects are vigorously tested to ensure everything is working properly prior to launch.


Our custom launch protocols will take the stress out of launch day so you can put that energy into something more productive.


All strategies include training. We will never leave you until you have a full understanding of what you’ve gotten, how to use it and how to update it.


Without data there is no way of knowing the success of a project. We make sure you are always in the know to help gauge success.


You will always be in the best hands with our team of project managers. Available almost 24/7 to answer your questions and ease your mind.


Do you want to maintain your project after launch? We can do it for you so you can focus on your business.

Ready to take your SEO strategy to the next level